Proof Pros — Video Testimonials & Case Studies for Online Entrepreneurs

The credibility gap that's costing you sales

Buyers are more skeptical than ever. They've seen too many ads, too many promises, and too many businesses that looked great online but didn't deliver.

So when a prospect lands on your website or sees your content on LinkedIn, they're not just asking, "can this business help me?" They're also thinking, "how do I know I can trust what they say?"

To close that gap, you need more than some written testimonials and generic case studies with no specifics.

You need real stories, told by real people, who have gotten real results from working with you.

We help you capture those stories on camera and create social proof that turns hesitant prospects into paying customers.

One interview. A dozen assets.

One conversation becomes everything you need to prove your value.

Find

We help you identify your happiest clients, the ones with the best stories to tell. Then we handle all the outreach and scheduling so you don't have to have that awkward "would you mind doing this for me?" conversation.

Interview

We run a relaxed 30-minute video call with your client. No scripts, no prep work required from them. Just a natural conversation that captures their experience in their own words.

Deliver

You get a polished video testimonial, social clips, pull quotes, and a full transcript, ready to use on your website, in proposals, and across your LinkedIn content.

What proof looks like

Real testimonials and case studies from real clients. Examples coming soon.

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Who we are

Proof Pros was started by two people who kept seeing the same problem — great businesses with nothing to show for it online. With 18+ years of combined web strategy and marketing experience, we know how to find the story worth telling and turn it into something that actually builds trust.

Myles Butler

I handle the interviews, the writing, and the strategy. My job is to ask the right questions and pull out the kind of stories that make prospects stop and pay attention.

mylesbutler.co →

Mike Miello

Mike handles the video editing and visual assets. His job is to take what comes out of the interview and turn it into something polished and professional that you're proud to put in front of potential customers.

webodew.com →

Why work with Proof Pros

No coordination required

From the first outreach to the final delivery, everything is handled for you. No chasing clients, no scheduling headaches, no editing. You make one introduction and get finished assets back in your inbox.

Stories that actually convert

Not all testimonials are created equal. Every interview is structured to draw out the specific details — the problem, the results, the transformation — that make your best prospects stop and take notice.

Assets that work everywhere

The assets we deliver don't just sit on one page of your website. Use them in proposals, on LinkedIn, in email campaigns, on sales calls. Every piece is designed to be repurposed across every channel you use to reach potential customers.

Proof Packages

Two options. Both start with a real customer interview on camera. Pick the level of proof you need.

The Testimonial

$1,250

Everything you need to get real customer proof on camera and start using it straight away.

Polished 2–3 minute video testimonial
2 short clips cut for social media
Full transcript of the interview
Pull quotes ready to use on your website, in proposals, and in your email signature
Full coordination with your customer — outreach, scheduling, and prep
Proof Playbook — a guide showing you every way to repurpose your testimonial

The Full Proof

$2,000

Everything in The Testimonial, plus a full written case study and content package.

Everything in The Testimonial
Full written case study — problem, solution, results
Shorter versions formatted for emails and proposals
3–5 ready-to-publish LinkedIn posts with captions
SEO optimized for Google and AI search visibility

Proof on Repeat

$1,000/month

One new testimonial every month. Build a proof library over time.

1 video testimonial per month
2 social clips per interview
Transcript and pull quotes each month
Full coordination every month
After 6 months you'll have a full proof library that most businesses would kill for

Get your proof

Frequently Asked Questions

Why is video better than a written case study alone?

A written case study is great for SEO and giving prospects the full story. But video does something written content can't. It lets people see and hear a real person talking about their experience. You can't fake enthusiasm on camera. When a prospect watches someone describe what it was like to work with you, trust builds in a way that a paragraph of text never achieves.

What makes this different from just asking a client to record a video themselves?

You could ask a client to record something on their phone and send it over. Some of them might actually do it. But what you usually get is a short, vague clip of someone saying "they were great to work with, highly recommend" — which doesn't tell your prospects anything they couldn't have made up themselves. We structure the interview to draw out the specific details that make a testimonial actually convincing. The problem they had before, what changed, and the results they got. That's what turns a nice comment into a story that makes prospects sit up and pay attention.

What if my customer doesn't want to do a video?

It happens sometimes. That's why we help you choose the right person to ask in the first place — someone who's genuinely happy with the results they got and would be comfortable talking about it. We also make the whole thing as easy as possible for them. The interview is relaxed, there's no script, and we prep them beforehand so they know what to expect. Most people actually enjoy it once they get talking.

Do I need to be involved in the interview?

No, and that's kind of the whole point. Once you introduce us to your client, we take it from there. We handle the outreach, the scheduling, the prep, and the interview itself. You're not involved again until we send you the finished assets for review.

How long does the whole process take?

Usually 3 to 4 weeks from our initial call to final delivery. Most of that time is waiting on your client's availability for the interview. The interview itself is about 30 minutes. Everything after that happens on our side.

Does my customer need special equipment?

All they need is a laptop with a decent webcam and a quiet room. That's it. We guide them through the setup before we start so there are no surprises on the day.

How do I use the assets once I have them?

That's why we include a Proof Playbook with every project. It's a short guide that shows you exactly where and how to use everything we deliver — your website, your LinkedIn profile, proposals, email campaigns, sales calls. Most businesses create a testimonial and use it in one place. The Playbook helps you get the most out of every asset across every channel you use. If you need help with implementation, that's something we can discuss separately.

Your customers love you. We capture their stories so you can build more trust